Building Relationships for the Long Term

Building Relationships for the Long TermTurning a one-time Subscriber to your list into a long-term client has a lot more to do with relationship building than offering good products for sale. Building relationships for the long term will be mutually beneficial to you and your Subscribers.

The money is in the list” is as true as the day is long. Opt in Lists give you a group of customers who, if you do things right, will make you money. That being said, here are some ways to really shine and foster your ability for building relationships for the long term:

  • Be yourself in either your emails or blog posts. Let your subscribers/readers know that you’re ‘real’. Be honest and open and provide excellent value.
  • Ask your Subscribers to contribute ideas. Indicate to them that you’re interested in what they have to offer and are open to suggestions for valuable content that they want/need to see.
  • Always over-deliver on your commitments. Beat deadlines. Your Subscriber wants to feel like he’s getting more than he’s paying for, so you want to surpass expectations whenever possible. Coming in ahead of schedule is a no-cost way to impress.
  • Be responsive and available. You’re not next door or just up the street. In all likelihood, you’re somewhere else in the world. But there are ways around this. Install a help desk to your blog/website, have a dedicated email where your Subscribers can contact you, or create a support room using Skype and be available or have others that you trust available in the room to offer support/answer questions.
  • Earn trust. If you don’t know the answer to something, be real, let your Subscriber know and assure them that you’ll find the answer for them.
  • Communicate smoothly. Sometimes words can be misinterpreted in emails between you and your subscriber, perhaps even be unclear, or seem negative. Work to fix communication issues early. Skype calling is free and sometimes a personal call can clear up issues.

Let’s face it, no matter what kind of business you’re in, building good customer relations should be one of your top priorities. All customers, whether on-line or off, like to feel that they are appreciated. It’s easy in today’s busy society for business owners to get all caught up in their everyday schedules of running their businesses and loose focus on why they have a business in the first place… Their Customers! It’s essential to learn the skill of building relationships for the long term.


Relationships Matter – Even in the Technological Age

Kandas | GratitudeGeek

Relationship building is my business. I recommend taking the rapport offline. Send good old fashioned thank you card. You know, the kind that arrive in the mailbox on the end of your driveway. The mailbox on the end of your mouse is nice. But that other mailbox does not get used often enough anymore.


While I understand the old fashioned post card to the mailbox, when you’re building your list, most people aren’t willing to part with their physical address. You’re lucky to get their name and email address.

Roy A. Ackerman, PhD, EA

My subscriber list is long. (Long enough that I have to pay premium rates to contact them!)
But, I try- at least three times a year- to provide them with a freebie for agreeing to be bombarded each time I post on my blog. And, at least once a year I provide them with a discount for something that we (my firm) normally only provide with a reasonable charge.
And, so far, that seems to satisfy them.
And, I am so thankful for that.

Susan Landry

Such valuable advice on interacting with others. No matter how good your business or product is, if you have poor customer service you will lose clients! I happen to think that good communication is the real key to solving problems, and avoiding problems in the first place.


There’s nothing better all around that good customer relationships. If customers feel valued and appreciated, they will come back.

Mayura Amarkant

Extremely useful post. I am always on the lookout of ideas where I can improve relations with my blog visitors…asking them for suggestions and their views is a great idea. I guess when they are given a voice, the engagement will improve. Looking forward to reading more such post as part of UBC. I have tweeted the link. However, It would be nice if you included your Twitter handle in the sharing message – that way I can tag you on Twitter.
Here is what I wrote recently. Do take a look and let me know…


I found that it was a huge learning curve initially, but after learning what I needed to learn, I realized it was all common sense. How did I want to be treated by a marketer? I’m not sure I understand the Tweet issue. I did have the wrong handle on my front page, but I’ve since fixed it.

Chondra Rankin

I especially love the idea of getting ideas from participants! Everyone loves to be involved! Thanks!

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