Turning a one-time Subscriber to your list into a long-term client has a lot more to do with relationship building than offering good products for sale. Building relationships for the long term will be mutually beneficial to you and your Subscribers.
“The money is in the list” is as true as the day is long. Opt in Lists give you a group of customers who, if you do things right, will make you money. That being said, here are some ways to really shine and foster your ability for building relationships for the long term:
- Be yourself in either your emails or blog posts. Let your subscribers/readers know that you’re ‘real’. Be honest and open and provide excellent value.
- Ask your Subscribers to contribute ideas. Indicate to them that you’re interested in what they have to offer and are open to suggestions for valuable content that they want/need to see.
- Always over-deliver on your commitments. Beat deadlines. Your Subscriber wants to feel like he’s getting more than he’s paying for, so you want to surpass expectations whenever possible. Coming in ahead of schedule is a no-cost way to impress.
- Be responsive and available. You’re not next door or just up the street. In all likelihood, you’re somewhere else in the world. But there are ways around this. Install a help desk to your blog/website, have a dedicated email where your Subscribers can contact you, or create a support room using Skype and be available or have others that you trust available in the room to offer support/answer questions.
- Earn trust. If you don’t know the answer to something, be real, let your Subscriber know and assure them that you’ll find the answer for them.
- Communicate smoothly. Sometimes words can be misinterpreted in emails between you and your subscriber, perhaps even be unclear, or seem negative. Work to fix communication issues early. Skype calling is free and sometimes a personal call can clear up issues.
Let’s face it, no matter what kind of business you’re in, building good customer relations should be one of your top priorities. All customers, whether on-line or off, like to feel that they are appreciated. It’s easy in today’s busy society for business owners to get all caught up in their everyday schedules of running their businesses and loose focus on why they have a business in the first place… Their Customers! It’s essential to learn the skill of building relationships for the long term.