Many Facets of Viral Marketing
According to SearchSalesforce, here is the definition of Viral Marketing
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes.
Some marketing people prefer terms other than viral marketing. In his popular e-mail newsletter about selling on the Web, John Audette asked readers to suggest alternatives, including other terms in current use. Among those suggested have been:
cascading style marketing
grass roots marketing
referral marketing (borrowing a term long used in marketing prior to the Web)
One reader suggested word of mouse.
Now on to my post…
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
- E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
- Newsletters: This is an extension of e-mail, but is a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
- Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
- Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
- Tell-a-friend Script: If you add this with a statement saying that the e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
- Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
- Flash® Games*: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
*Flash® games are interactive media created for online and mobile applications using the Adobe-owned, Macromedia-developed Flash® software. Originally developed as an animation program, programmers and artists began using Flash® to create interactive games using its proprietary ActionScript® code.
New media calls for new marketing tactics, many of which have employed the creation of Flash® games to produce effective viral campaigns for products and services from around the globe. Some companies even utilize quirky Flash® games to promote their brand on the web or through mobile ads, and this is only the beginning of such content creation and implementation.
When you think about it, viral marketing exists all around us. If I go see a movie and I’m really entertained and feel like it was a great experience, I’m going to tell others. By telling them, they may well go to the same movie and if they’re suitably impressed, they’ll tell some of their friends. The same holds true if I read a good book, get a great deal at a sale, receive great service from a car dealership, my bank, a restaurant, etc. Viral marketing is all around us…