Your 15-Day SEO Road Map for the New Year

SEO Road MapYour 15-Day SEO Road Map

While organic search results are always desirable, the amount of time most companies spend on SEO is minimal. If you’re lost or confused as to what you should be doing to get those organic listings, if you spend just an hour a day, the following is a 15-day SEO road map that should get you on your way.

Day 1: Defining Goals

Benjamin Franklin said, “Those who fail to plan, plan to fail.” Those words are just as true when it comes to your marketing plans. You need to set goals that are specific, measurable, achievable, results-focused, and timed (S.M.A.R.T). An effective marketing plan will include short, medium, and long-term goals.

Day 2: Verifying Goals are Achievable

While settings goals is the first step, it’s not the only one. While the goal of a business may be to increase sales, it should also be determined what part of those sales should come from organic search results and to then measure the growth.

Day 3: Identifying Additional Keywords

It’s important to target keywords that can generate the kind of traffic that you will need to make your sales goals. But you will need to continue to monitor those keywords and search for variations that people may be looking for. Your website analytics may also reveal keywords that people are finding your website from that you may not have even considered.

Day 4-5: On-Page Review

On-page SEO is crucial to the foundation of your SERPs. Poor on-page optimization can even hinder your off-page efforts. Your focus for on-page SEO should be on two areas: technical issues and keyword optimization.

Day 6-8: Creating Content

Your site’s content is the best way to promote your business. Write about topics that are useful and compelling. Search for topics that are currently performing well and write about them. Not sure where to start? You can use a tool like Buzzsumo to find content for topics that are currently performing well.

Day 9-11: Fixing On-Page SEO

This is the time to fix any technical or keyword issues for your content. Focus on the on-page SEO for your new articles before publishing and promoting them.

Day 12: Content Promotion Prospecting

After creating and publishing your content, you will need to find people to link to it. Tools like Majestic will identify websites already linking to similar content. A search of your primary keywords/topics will produce a list of sites for you to put into a spreadsheet. Find a contact name and email for each of these sites. You will want a list of at least 200 contacts.

Day 13-14: Promoting Content

You will now want to contact each of the 200 contacts you uncovered yesterday. A tool, such as Sidekick, will allow you to track the email opens and clicks. Create a template that will allow you to easily insert the relevant information for each contact.

After contacting each of the 200 contacts, go back to Buzzsumo and find others that are sharing similar information and contact them as well.

Day 15: Repeating Regularly

Depending on the success of your initial campaign, you will start the process over again either from day 3 where you are identifying additional keywords or day 12 where you are discovering additional promotional opportunities.

The work can seem a bit overwhelming, but in the long run, your SEO road map will produce results – being in the SERPs (hopefully on page 1), and getting new followers/customers.


SEO Tips for WordPress


All the different jargon and different ways of saying the same thing is what gets me. It’s sometimes hard to keep track of the whole SEO package.

Vicki Maheu

I’m working on my SEO, and one thing has me confused, the SEO form on my wordpress page asks for keywords for the whole site, then it asks for site-wide metatags and specifically says those are not keywords, I have no idea what its talking about so I left it blank.
I did add keywords to the site description, and I need to look them over and put better one’s in. I also add keywords for each post, in addition to the site-wide keywords.


It can all be pretty overwhelming, for sure. There’s a great page on the site that’s a great explanation about meta tags and why you should use them, and what, precisely, they are. You can find that information here:
Meta Tag Information

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