New Approach to Link Building
Backlinks have been a fundamental part of Search Engine Optimization (SEO) for a long time. Yet there isn’t a clear consensus among SEO specialists as to how to obtain these links. While a lot of emphasis is being placed on fast websites and quality content, links are still critically important to rising in search engine rankings. Here’s a new approach to link building… Continue reading New Approach to Link Building for SERPs
The Importance of Good Writing
Have you ever seen brochures, websites, advertisements and newsletters that have been poorly written? Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn’t even clear. What these pieces lack is good writing. Continue reading The Importance of Good Writing Online
Removing the Mystery of SEO
While the benefits of SEO are obvious, the path to success seems shrouded in mystery – especially if you want to achieve top search results for multiple keywords. The mystery of SEO can be daunting.
We live in a “microwave society” in that we tend to have little patience and want to see immediate results with anything that we do. However, SEO requires long-term goals and does not respond well to a “hurry up” mentality. Trying to achieve results overnight is simply impossible. A shift in mindset is required in order to reap the full benefits of SEO. One must not think of SEO as a daily task to be completed, but a daily habit. Certainly, there are elements that can seem task related, but overall, SEO requires your constant attention and effort to be successful. Continue reading Removing the Mystery of SEO
Content Marketing Main Concerns
With so much emphasis being made on quality content for search engine placement, there has been a rise in the interest of content marketing. A lot of questions still remain as to how to create an effective content marketing strategy. Here is a strategy that focuses on the three main concerns of content marketing – findability, shareability, and convertability. Continue reading Content Marketing Main Concerns
Many Facets of Viral Marketing
According to SearchSalesforce, here is the definition of Viral Marketing
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes. Continue reading Many Facets of Viral Marketing
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Why It Is Important To Be Yourself … Building Relationships Pt. VII
Gedday, as they say “down under”. I’m winding down to the end of the posts on building relationships for the long term. But I feel I still need to go over a few things before all is said and done. Today I’ll jump right into why it is important to be yourself.
Another important aspect of running your own successful customer relations newsletter is that it requires you to be bold. It requires you to expect and accept the fact that some people are going to flat out reject you. If you can’t deal with rejection it is important that you find a way to cope with it and try not to take it too personally.
Trust is a result of people seeing you as a real person willing to share of yourself and not just an automated, cloned robot pushing out recycled articles and ads just like everyone else seems to do. That’s why it is important to be yourself. Continue reading Why It Is Important To Be Yourself
Give Them More of What They Want – Building Relationships Pt. VI
I hope you’re learning something valuable with this series of posts about Building Relationships for the Long Term. I’m anticipating that by the time I’ve posted the last article, you’ll have an arsenal of information that will help you succeed in building a strong customer base and keeping them happy to be on your list – especially if you give them more of what they want…
Today I want to talk more about giving your readers what they want. Continue reading Give Them More of What They Want
Put Your Customers and Subscribers at Ease – Building Relationships Pt. V
I hope you’ve been enjoying and learning from my Building Relationships for the Long Term series of posts. This post is even longer than the last, so I do apologize. Sometimes it’s hard to cut things short (and I talk a lot). Today I’m going to talk about how you can put your customers and subscribers at ease, feel like they can talk to you about their questions and concerns, and that you actually care about what they have to say. Continue reading Put Your Customers and Subscribers at Ease
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Evaluate Your Current Image – Building Relationships Pt. IV
Continuing on with my original post Building Relationships for the Long Term, and the posts that followed on January 6th and 7th, today I’m going to jump right in and talk about the three things you can do right now to change the way people see you on your journey to building relationships for the long term. If your goal is to build trusting relationships with your subscribers, you need to evaluate your current image. Continue reading Evaluate Your Current Image – Bldg Relationships Pt. IV
Online Relationship Building – Building Relationships Pt. III
This post is fairly long, but full of valuable information for your consideration.
Turning a one-time Subscriber to your list into a long-term client has a lot more to do with relationship building than offering products for sale. Building relationships for the long term will be mutually beneficial to you and your subscribers. If your business is only on the internet, you have to develop your online relationship building skills. Continue reading Online Relationship Building Skills