Removing the Mystery of SEO
While the benefits of SEO are obvious, the path to success seems shrouded in mystery – especially if you want to achieve top search results for multiple keywords. The mystery of SEO can be daunting.
We live in a “microwave society” in that we tend to have little patience and want to see immediate results with anything that we do. However, SEO requires long-term goals and does not respond well to a “hurry up” mentality. Trying to achieve results overnight is simply impossible. A shift in mindset is required in order to reap the full benefits of SEO. One must not think of SEO as a daily task to be completed, but a daily habit. Certainly, there are elements that can seem task related, but overall, SEO requires your constant attention and effort to be successful. Continue reading Removing the Mystery of SEO
Content Marketing Main Concerns
With so much emphasis being made on quality content for search engine placement, there has been a rise in the interest of content marketing. A lot of questions still remain as to how to create an effective content marketing strategy. Here is a strategy that focuses on the three main concerns of content marketing – findability, shareability, and convertability. Continue reading Content Marketing Main Concerns
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Many Facets of Viral Marketing
According to SearchSalesforce, here is the definition of Viral Marketing
On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes. Continue reading Many Facets of Viral Marketing
FREE Online Tools List
I’m sharing a list of some free online tools that I hope will serve you. If you have suggestions for more tools to add to the list, by all means, let me know. You can never have too many free online tools in your arsenal.
Sometimes, the word “free” can give a negative connotation, but there are many free online tools out there that are worth using.
7 Zip: (free download) An open source, free alternative to WinZip. 7-Zip is a file archiver with a high compression ratio. 7-Zip is open source software. Most of the source code is under the GNU LGPL license. The unRAR code is under a mixed license: GNU LGPL + unRAR restrictions. You can use 7-Zip on any computer, including a computer in a commercial organization. You don’t need to register or pay for 7-Zip. 7-Zip works in Windows 10 / 8 / 7 / Vista / XP / 2012 / 2008 / 2003 / 2000 / NT. There is a port of the command line version to Linux/Unix. On 7-Zip’s SourceForge Page you can find a forum, bug reports, and feature request systems. Continue reading FREE Online Tools List
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It’s All About Psychology – Building Relationships Pt. IX
Remember: People care about themselves first, then anyone else who seems to care about them too. So when you do things for the people who are giving you their time (reading what you write), they learn to value what you say and do things to benefit you so that you feel like continuing to do things for them. It’s not about you at all. It’s all about psychology.
What usually gets you in trouble is the fact that you’re thinking about yourself and what you’re trying to accomplish. That keeps you from seeing the fact that if you want other people to give you what you want, you have to give them what they want first. And again, I repeat, it’s all about psychology. Continue reading No Denying – It’s All About Psychology
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Getting Customers and Subscribers on Board – Building Relationships Pt. VIII
Well, we’re finally here – the second last part of Building Relationships for the Long Term. I sure hope you have learned a lot about running a successful newsletter and building lasting relationships with your customers and subscribers. This post is long, but for the sake of winding down, I decided to do it this way. In this second last post, I’m going to talk about getting customers and subscribers on board – how you can get them to give you exactly what you want by appearing like you don’t really want it at all. Continue reading Getting Customers and Subscribers on Board
Why It Is Important To Be Yourself … Building Relationships Pt. VII
Gedday, as they say “down under”. I’m winding down to the end of the posts on building relationships for the long term. But I feel I still need to go over a few things before all is said and done. Today I’ll jump right into why it is important to be yourself.
Another important aspect of running your own successful customer relations newsletter is that it requires you to be bold. It requires you to expect and accept the fact that some people are going to flat out reject you. If you can’t deal with rejection it is important that you find a way to cope with it and try not to take it too personally.
Trust is a result of people seeing you as a real person willing to share of yourself and not just an automated, cloned robot pushing out recycled articles and ads just like everyone else seems to do. That’s why it is important to be yourself. Continue reading Why It Is Important To Be Yourself
Give Them More of What They Want – Building Relationships Pt. VI
I hope you’re learning something valuable with this series of posts about Building Relationships for the Long Term. I’m anticipating that by the time I’ve posted the last article, you’ll have an arsenal of information that will help you succeed in building a strong customer base and keeping them happy to be on your list – especially if you give them more of what they want…
Today I want to talk more about giving your readers what they want. Continue reading Give Them More of What They Want
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Put Your Customers and Subscribers at Ease – Building Relationships Pt. V
I hope you’ve been enjoying and learning from my Building Relationships for the Long Term series of posts. This post is even longer than the last, so I do apologize. Sometimes it’s hard to cut things short (and I talk a lot). Today I’m going to talk about how you can put your customers and subscribers at ease, feel like they can talk to you about their questions and concerns, and that you actually care about what they have to say. Continue reading Put Your Customers and Subscribers at Ease
Evaluate Your Current Image – Building Relationships Pt. IV
Continuing on with my original post Building Relationships for the Long Term, and the posts that followed on January 6th and 7th, today I’m going to jump right in and talk about the three things you can do right now to change the way people see you on your journey to building relationships for the long term. If your goal is to build trusting relationships with your subscribers, you need to evaluate your current image. Continue reading Evaluate Your Current Image – Bldg Relationships Pt. IV