Removing the Mystery of SEO

Mystery of SEORemoving the Mystery of SEO

While the benefits of SEO are obvious, the path to success seems shrouded in mystery – especially if you want to achieve top search results for multiple keywords. The mystery of SEO can be daunting.

We live in a “microwave society” in that we tend to have little patience and want to see immediate results with anything that we do. However, SEO requires long-term goals and does not respond well to a “hurry up” mentality. Trying to achieve results overnight is simply impossible. A shift in mindset is required in order to reap the full benefits of SEO. One must not think of SEO as a daily task to be completed, but a daily habit. Certainly, there are elements that can seem task related, but overall, SEO requires your constant attention and effort to be successful. Continue reading Removing the Mystery of SEO

Content Marketing Main Concerns

Content MarketingContent Marketing Main Concerns

With so much emphasis being made on quality content for search engine placement, there has been a rise in the interest of content marketing. A lot of questions still remain as to how to create an effective content marketing strategy. Here is a strategy that focuses on the three main concerns of content marketing – findability, shareability, and convertability. Continue reading Content Marketing Main Concerns