The Future of Conversion Rate Optimization

Conversion Rate OptimizationConversion Rate Optimization (CRO)

There were massive changes in the Internet arena in 2015 and the future of conversion rate optimization is becoming more defined. You cannot allow yourself to be limited by your or the industry’s current beliefs. The old ways of doing things just won’t get you very far any more. It is, in fact, not enough. Continue reading The Future of Conversion Rate Optimization

Many Facets of Viral Marketing

Many Facets of Viral MarketingMany Facets of Viral Marketing

According to SearchSalesforce, here is the definition of Viral Marketing

On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes. Continue reading Many Facets of Viral Marketing